Nabil ElderkinThe full-length visual for H&M’s Spring Icons campaign stars The Weeknd wearing self-selected threads from the collection. A teaser clip was unveiled earlier this month.
The video features the “Can’t Feel My Face” artist walking on the streets of Los Angeles as he talks about his sources of inspiration and what being icon means to him. “I don’t believe in icons. Or at least, I don’t look for them. They don’t define me,” he begins in the clip.
“Iconic clothes become icons for a reason. They are like dreams. Or music. They are fundamental,” he adds.
The new collection, curated by the artist himself, will be available in all H&M stores that carry menswear, and online, starting March 2.
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