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Beyoncé celebrates her birthday with new Tiffany campaign


Myung Chun / Los Angeles Times via Getty Images

Beyoncé turned 41 years old on Sunday, and she celebrated by premiering her new Tiffany campaign, LOSE YOURSELF IN LOVE.

”I am honored to continue our partnership with Tiffany and to explore even deeper how beautiful our connections are when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” Queen Bey said in a statement.

In the campaign video, Beyoncé is dripping in diamonds as she wears several high-fashion ensembles, including a metallic trench coat and a black bodysuit.

In 2021, the 28-time Grammy winner starred with her husband, Jay-Z, in Tiffany’s ABOUT LOVE campaign including a short film titled, “Date Night,”which featured a cameo appearance by their ten-year-old daughter, Blue Ivy.

As a part of the ABOUT LOVE campaign, Tiffany partnered with Beyoncé’s BeyGOOD Foundation and Jay-Z’s Shawn Carter Foundation to create the Tiffany & Co. ABOUT LOVE Scholarship Program. Tiffany & Co. pledged $2 million in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities (HBCUs).

Fifty students have received scholarships at Lincoln University, Norfolk State University, Bennett College, University of Arkansas at Pine Bluff and Central State University.

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