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Erykah Badu Tapped for Givenchy’s New Campaign


Photo by Marc Baptiste

Erykah Badu has been named the new face of Givenchy’s spring 2014 campaign.

Riccardo Tisci, creative director at the French fashion house, spoke with about the new collection and explained why he selected Erykah, who he described as “one of the most stylish women I’ve met in my life.”

“Erykah, she’s an icon—come on! What I want to do with my advertising campaign is spread the love,” says Tisci. “Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”

The new campaign falls in line with the brand’s initiative to use more women of color, which is a concept he “hopes” other designers will embrace.

“At the end of the day, why are not so many black girls or Latin girls in shows? When you have an American president who is black! When I see this happening, it’s quite sad,” says Tisci. “People can be so avant-garde, so advanced, but actually not, because people are still making differences between skin color.”

Copyright 2013 ABC News Radio

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