“Prince: The Immersive Experience” will debut on June 9 — two days after the late music legend’s birthday — at the Shops at North Bridge on the Magnificent Mile in Chicago.
The interactive experience, presented by Superfly and in partnership with The Prince Estate, will take visitors on a journey through Prince’s life, offering 10 multidimensional spaces focused on the artist’s creative evolution and original sound.
“It is an absolute honor to partner with The Prince Estate to create an experience that celebrates Prince’s legendary music and the inspirational way that he lived his life,” Superfly co-founder Kerry Black said in a statement. “I know I will forever be changed by working on this project and hope fans will bring a little Prince inspiration home with them, too.”
One of the spaces will allow fans to “step inside the Purple Rain album cover,” where they can mix a hit directly out of Prince’s coveted Paisley Park Studio A and boogie down to an audiovisual dance party with an accompanying lighting design. The exhibit will also feature photography, historic instruments and wardrobe pieces and much more.
Though Superfly is known for creating entertainment-based experiences like “The Friends Experience” and “The Office Experience,” Black says the latest project is “next level,” according to Rolling Stone.
Tickets for “Prince: The Immersive Experience” go on sale Thursday, March 31, exclusively at PrinceTheExperience.com.
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