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Eric McCandless/CBSRihanna could be expanding her brand very soon. The singer is reportedly negotiating a deal with Puma to design a collection of sneakers and sportswear for the German company.
According to the New York Daily News, the singer could potentially sign a seven-figure deal for a “lifestyle” line.
“She is going to have her own coordinator to go to at Puma who only handles her, and they’ll have a junior coordinator helping them,” an insider reveals. “The focus is shoes, but she will also be helping with pants and tops.”
If all goes as planned, Ri Ri will be contractually obligated to no longer wear rival brands, like Adidas. “She will have to slowly start to incorporate Puma into her wardrobe,” said the source. “She will be wearing all Puma gear in shoots and out and about.”
It’s unclear when the deal will will be completed, but the source continues, “She is in 100% and wants to do this.”
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