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The Weeknd has scored a marijuana-related endorsement deal. The singer is lending his name to PAX’s tobacco and marijuana vaporizers.
According to Billboard, the singer, born Abel Tesfaye, has collaborated with the San Francisco-based brand to launch the product, officially named The Madness Tour Limited Edition PAX 2. When users turn on the devise, which is branded with Weeknd’s trademark “XO” logo, they will hear his smash hit “The Hills.”
“Abel is arguably the most relevant musician today,” says PAX Chief Marketing Officer Richard Mumby. “He has a strong appreciation for design, so we thought it was a great fit to extend his aesthetic perspective to the PAX device. This is an exciting and unique way to showcase the PAX brand in a new way.”
The $325.00 vaper will be sold at each concert on The Weeknd’s North American “The Madness” fall tour.
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