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Alicia Keys Partners with Levi’s to Bring Music Technology to Brooklyn School


Photo by Pietro D’aprano/Getty ImagesAlicia Keys knows the importance of a music education. That’s why she’s teaming up with Levi’s for the launch of the brand’s Levi’s Music Project, which allows artists to bring new music education programs to their hometowns.

Alicia helped establish a Music Technology curriculum at Edward R. Murrow High School in Brooklyn, New York. The school received new state of the art facilities, including a media lab and recording booths, so that children can take their music-making to the next level.

Alicia herself attended the Professional Performing Arts School in Hell’s Kitchen, Manhattan, and remembers how crucial it was to receive that kind of education.

“I’ve studied piano since I was seven years old and that’s a game changer for me, 100 percent,” she tells Billboard. “The fact that I know how to write, create and produce my own music means I don’t ever have to wait for anyone to express myself.”

Alicia first teamed up with Levi’s last year for the launch of the brand’s redesigned women’s line. You can support Levi’s Music Project by purchasing a $5 pin in the shape of a cassette.

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