As if her surprise visual album wasn’t enough, Beyonce announced the release date for her third fragrance, called Rise.
According to E! News, the singer’s newest scent, which is described as “an intoxicating, addictive luminous floral,” will officially hit shelves in February 2014. “The fragrance concept is a about female empowerment and finding the inner strength that makes women so beautiful,” says Marsha Brooks, vice president of global marketing for fragrances in the Coty Beauty division of Coty Inc.
To date, Beyonce has sold $400 million in fragrances with her first two scents, Pulse and Heat.
In other news, Beyonce held a private album release party at Dave & Buster’s in New York City following her concert at Brooklyn’s Barclays Center on Thursday night. The singer was joined by some of her closest friends and collaborators including model Jessica White, stylist Ty Hunter, designer Alexander Wang, Luke James, J. Cole and Drake.
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