In December, Beyonce announced the release date for her third fragrance, called Rise. Now, the singer has issued the official commercial for her newest line, which will officially hit shelves in February.
“You can let yourself disappear. Or you can stir things up,” she says in the glittering 30-second ad. “Never settle, shake loose, embrace the elements, Because from now on, you will always rise.”
The clip was directed byJake Nava, who is also responsible for racy videos from the singer’s latest self-titled album, including “Partition” and “Flawless.”
To date, Beyonce has sold $400 million in fragrances with her first two scents, Pulse and Heat.
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