Beyonce‘s decision to release her self-titled visual album without advance fanfare could potentially result in the project debuting at the top of the Billboard 200 chart on Wednesday.
According to the publication, Bey’s fifth solo studio effort reportedly sold over 80,000 copies in the first three hours it was available on iTunes. Industry sources suggest that puts Beyonce halfway to beating the current projected leader, country superstar Garth Brooks‘ album Blame It All On My Roots: Five Decades of Influences, which is estimated to move between 150,000 and160,000 units. The sales-tracking week ends Sunday night.
It’s too early to tell if Beyonce’s unprecedented move will result in the singer surpassing her last studio set, 4, which sold 310,000 units its first week of release in July of 2011. Unlike Beyonce’s newest offering, 4‘s sales start was propelled by a traditional marketing and media push leading up to the release.
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