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Latto launching limited-series Apple Music radio show


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Latto is taking it to the radio, but it’s not for the release of another record. The rapper will soon be heading 777 Radio, a limited series radio show set to air exclusively on Apple Music.

“I’m going to keep it very personal and play what I actually listen to,” Latto says in a statement. “I’m going to highlight new artists that I feel like the world needs to hear, artists that I think deserve more spotlight. I listen to a lot of female rap, so definitely supporting the girls, and definitely a lot of Southern music.”

777 Radio, named after Latto’s sophomore album, 777, will air Thursdays at 11 a.m. PT/2 p.m. ET, starting March 30. Chlöe will be the first guest.

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