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FILE -Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent and Snoop Dogg, from left, perform during the halftime show during the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals on Feb. 13, 2022, in Inglewood, Calif. The NFL has announced that Apple Music will be the new sponsor of the Super Bowl halftime show. The multi-year sponsorship will begin with Super Bowl 57 on Feb. 12, 2023, in Glendale, Ariz. Apple Music replaces Pepsi, who was the sponsor the past 10 years. (AP Photo/Adam Hunger, File)
Apple Music has been named as the new presenting sponsor for the Super Bowl Halftime Show, according to the NFL. Apple Music replaces Pepsi, which ended its 10-year Halftime Show partnership with the NFL this year. Pepsi’s Halftime Show events were headlined by Beyoncé, Katy Perry, Bruno Mars, Lady Gaga, Coldplay, Justin Timberlake, Maroon 5, Shakira and Jennifer Lopez, the Weeknd, and finally, this year’s Emmy-winning Dr. Dre, Snoop Dogg, Mary J. Blige, and Kendrick Lamar event.
