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People Returning To Vinyl Albums As Popular Artists Drive Sales


Once consigned to the dustbin of eternity, vinyl records are back with a vengeance. During the COVID shutdown many people rediscovered their old record stash. For the past 3 years wax has made a big comeback. Around the globe, vinyl sales are set to outstrip CDs this year, thanks in large part to Taylor Swift’s new album Midnights which broke international sales records.  According to Guinness, Midnights is the USA’s fastest-selling vinyl album since sales tracking began in 1991. 575,000 copies of the album were sold in its first week, along with 395,000 CDs and 10,000 cassettes.   There’s an obvious surge in younger customers and people getting back into vinyl, aside from people thinking it’s cool and in vogue, the material relationship to art is certainly driving it.

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