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A$AP Rocky Named PUMA X Formula 1 Creative Director

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Rihanna, left, and A$AP Rocky attend The Metropolitan Museum of Art’s Costume Institute benefit gala celebrating the opening of the “Karl Lagerfeld: A Line of Beauty” exhibition on Monday, May 1, 2023, in New York. (Photo by Evan Agostini/Invision/AP) The fashion-forward collaboration between Formula 1 and PUMA is being led by A$AP Rocky, who has been appointed Creative Director as he gets ready for a global design position that will affect all future races. A$AP Rocky will serve as the project’s face by creating collections that will be offered on race day. The first will make its premiere in November during the Las Vegas Grand Prix, giving a first glimpse.


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