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Jamie Foxx attends the AAFCA Special Achievement Awards luncheon on Sunday, March 3, 2024, in Los Angeles. (Photo by Jordan Strauss/Invision/AP) Actor and comedian Jamie Foxx has put the finishing touches on the relaunch of his whiskey brand Brown Sugar Blend or BSB. Jamie gained control of Brown Sugar Bourbon in 2021, and in conjunction with Wes Brands, Foxx is releasing the brand under the new name. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has always been a life goal of mine, said Jamie. BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun. BSB is available online and in limited amounts at select retailers.
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