Brian McKnight is launching a project via his website McKnight360.com which will allow his fans to download a new song and video every month, and also be able to watch the recording process in a series of videos he posts online.
”I’ve never heard of anyone doing an album that was interactive with their fans,” Brian, 44, told BANG Showbiz. “On McKnight360.com I’m giving my fans the opportunity to be in the room with me as I create my next 12 songs. It’s called ‘Brian McKnight Interactive’ and basically the fans will get a new song, a new video and a song from my archive every month. I’ve got about a thousand songs I’ve written and nobody’s ever heard that I’m giving away for free. Basically, it’s going to cost $12-a-year, like a club. Hmmmm, how do you feel about that?