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Rihanna’s Billion-Dollar Savage X Fenty Brand Is Opening Storefronts In 2022


Get ready Navy, Rihanna’s Savage x Fenty lingerie line will open storefronts next year. The lingerie line will open stores across the United States, says Savage x Fenty chief marketing and design officer, Christiane Pendarvis, who also said Europe stores are also being planned. “Fit and comfort are so important,” Pendarvis said, adding that there are “customers who don’t feel comfortable purchasing online.” The opening of Savage x Fenty stores would put the brand in direct competition with Victoria’s Secret who has been criticized for not being inclusive of plus-size, pregnant, and male customers.  Everything Rihanna touches is gold!!! Forbes recently estimated Rihanna’s worth to be $1.7 billion. Much of her worth comes from her Fenty makeup brand which she owns 50 percent of. The rest of her fortune comes from her lingerie line, Savage x Fenty, which has an estimated worth of $270 million.


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